The Opportunity
Give your craft the presentation it deserves.
Chinese heritage brands — tea, ceramics, fragrance, silk, stationery, lacquerware — carry depth, technique, and cultural significance that set them apart in any market. The challenge of entering the US isn’t about changing what you make. It’s about making sure the story, the craft, and the value come through clearly in a new context.
Flintwise Studio helps heritage brands build their English-language digital presence: a strategic narrative that positions the brand accurately, and an interactive showcase that lets the product speak for itself.
What to Expect
One integrated package: strategic clarity + a digital showroom you can use immediately.
Narrative Strategy Brief
We assess how your brand currently communicates in English, identify what resonates, what’s missing, and what carries unintended meanings in the US context. You receive a written brief with:
- ·Brand positioning recommendation for the US market
- ·Key messages and story angles (in English)
- ·Visual and verbal adaptation notes — what to keep, what to adjust, and why
- ·Cross-cultural context flags with specific reasoning (not a generic checklist)
- ·Competitor landscape: 3–5 comparable brands already in the US market and how they position
Interactive 3D Micro-Exhibition
A one-page interactive digital experience that presents your products and craftsmanship with the depth and care of a museum exhibition. Visitors navigate process, material, detail, and story — not just product photos.
- ·5–15 products or craft processes in navigable 3D or rich scrolling format
- ·Bilingual (EN/ZH) copy throughout
- ·Mobile-responsive
- ·Hostable on your domain or a standalone URL
Optional Add-ons
- ·Social media content package: 10–20 posts for Instagram / Pinterest / LinkedIn (EN), with monthly retainer available
- ·US retail/wholesale pitch deck (5–10 slides)
- ·Product description rewriting (per-SKU pricing)
Process
How we work — three phases.
Discovery Weeks 1–2
You share brand materials: product catalog, existing English-language content, visual assets, and any market research. We conduct a thorough review and a competitor scan, then walk you through our findings in a 60–90 minute diagnosis call.
Strategy + Production Weeks 2–5
We write the strategy brief and build the micro-exhibition in parallel. You see a draft brief and a working exhibition prototype by end of Week 3. One round of revisions included.
Delivery Weeks 5–7
Final strategy brief delivered. Exhibition goes live. If you’ve added social media content, the first month’s package ships with the exhibition.
Total: 5–7 weeks from kickoff to live showcase.
Pricing
| Package | Scope | Price Range |
|---|---|---|
| Full package (Brief + Exhibition) | Single product line or focused brand | Starting at $8,000 |
| Full package (Complex) | Multiple product lines or elaborate craft processes | $12,000–20,000 |
| Strategy brief only | For brands with an existing web team | $3,000–5,000 |
| Social media retainer | Monthly EN content for US platforms | $1,500–3,000/month |
All prices in USD. Invoiced in two installments: 50% at kickoff, 50% at delivery. Cross-border invoicing available for China-based clients.
Who This Is For
A strong fit if you:
- Already sell (or are preparing to sell) in the US — Amazon, Etsy, independent retail, wholesale, or your own site
- Have genuine craft depth and want to compete on quality and story, not price
- Need an English-language brand presence that’s built from the ground up, not translated from existing Chinese content
- Want a digital asset you can use immediately for retail pitches, press outreach, or e-commerce